Hãde Beer- American Pale Ale

Derrick Lin


Design: Douglas Sobierai
Location: Brazil
Project Type: Produced
Client: Dalla Cervejaria
Product Launch Location: Brazil
Packaging Contents: Beer – American Pale Ale
Packaging Substrate / Materials: Paper, Glass, Aluminium
Printing Process: Digital Printing

Inspired by indigenous culture, the Hãde are songs sung at festivals in Dabacuris, a celebration of plenty in hunting and harvesting.

In these rituals, women offer drinks to the men of the tribe while singing and talking freely about their feelings.

With this, Dalla Cervejaria incorporates the flavor of the artisan recipe in the Hãde – American Pale Ale beer, a beer to offer your taste buds moments of celebration.

What’s Unique?
The first beer of Dalla Cervejaria. Based in indigenous culture with hand Illustration.