Pınar Functional Drinks

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Derrick Lin


Designer: Orhan Irmak Tasarim
Bottle designer: Defne Koz
Location: Turkey
Project Type: Produced
Client: Pınar Su
Product Launch Location: Turkey
Packaging Contents: Beverage
Packaging Substrate / Materials: Glass bottle, Paper Label
Printing Process: Rotogravure

The products that Orhan Irmak Tasarim designed for Pınar Water as part of the healthy beverages trend are ready to hit the shelves. This series with healthy fruit and vegetable content and no added sugar also have Vegan certification. Pastel tones and icons were used on the background to highlight the comfort, vitality and beauty it provides to the consumers. The healthy contents were visualized in the botanical illustration style to strengthen the functional benefit element.

Istanbul based Orhan Irmak Tasarım is well known for their packaging design projects addressing local consumer needs and market dynamics with global perspectives. The agency is a member of GLBA – Global Local Branding Alliance. In addition to its Istanbul office, GLBA also has offices in New York, Berlin, Shanghai, Moscow, Sao Paulo and Johannesburg.