Semsem

Design: Bladesmith Branding
Creative Director: Ahmed Mansour
Art Director: Walled Hosien 
Graphic Designer: Ahmed Hossam 
Graphic Designer: Nader Saad 
Brand Planner: Farida Emam
Location: Egypt
Project Type: Produced
Client: Semsem
Product Launch Location: Thailand
Packaging Contents: Shawarma, fava beans, Taameya, juice, salads
Packaging Substrate / Materials: Paper

Semsem is a middle eastern on the go food brand newly launched in Thailand.

The creative behind the brand was inspired by the Egyptian desert, making the desert our main brand element and developing the Camel as the brand’s mascot. Vibrant colors were chosen to represent the brand.

What’s Unique?
What is unique about this brand is that it brings the Egyptian vibe all the way to Thailand locals and tourists. The identity combines what the Middle East is about from the colors to the brand elements used to create Semsem, the palm trees, desert, food, the palm hand and key of life.