Albert Heijn Varietals Wine



Design: Millford
Location: Netherlands
Project Type: Produced
Client: Albert Heijn
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass. bottle, paper
Printing Process: Digital

Private Label wine often has a problem with credibility. The challenge was therefore to create a design that gives the feeling that it is fine wine that can compete with purchased wine brands. By the way, the wines that belong to this product line are scattered throughout the wine shelf, so Albert Heijn had the desire to give them a recognizable appearance.

For this product line, we have created a small story that makes all variants recognizable. A small bluebird, a wink to Albert Heijn blue, settles on a barely visible glass. This subdued cartoon of a curious bird that is always in a different shape, in a different way by the glass is sympathetic. The photographic image and the dark background contribute to the quality experience. It lets you dream away to a sultry summer evening or a cold winter evening by candlelight. So we have added quality and experience in a way that always surprises.

What’s Unique?
As far as we are concerned, this Private Label wine is just as credible as the other renowned wine brands on the wine shelf. It presents itself in a modern way, but with the sophistication and class that you can expect from a good wine.