Derrick Lin


Design: Han Gao
Location: China
Project Type: Produced
Product Launch Location: China
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Paper
Printing Process: Flexography

Design logo, brand, and packaging for NICE CREAM low-calorie healthy ice cream in early 2019. Attempting to re-examine the food industry’s design style of using pictures in a regular way to inject vitality into the food industry. The design of the packaging captures the habits of healthy food users, highlights the nutritional elements, and shapes the new generation of ice cream brands through the reorganization of information levels and bright colors.

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