KAMES

Design: Raineri Design
Location: Italy
Project Type: Concept
Packaging Contents: Wine
Packaging Substrate / Materials: Wood, glass

The work of repositioning the brand and the wine of the cellar also passes through the image of the bottles, completely revisited.

The labels of Kames, the moved wine of Borgo La Caccia: Brut, classic method the first, Lugana sparkling Brut, Martinotti method. Here the concept evolves from the theme of the moraine soil in which the vineyards have their roots. The theme of branching is carried on the label that is dressed in gold. The harmonious and compact shape recalls the trunk of the vineyard seen from above with its roots
that spread outwards.

All the rebranding is aimed at conveying and enhancing the message of Italianness, a Made in Italy that becomes a distinctive feature of Borgo La Caccia: reputation thus becomes consensus across the border.
Raineri Design has designed all the material related to offline communication, from the company profile to the material used by the sales force.