Admin

Global

Design: HI! ESTUDIO
Location: Mexico
Project Type: Produced
Client: Macario Mezcal
Product Launch Location: Global
Packaging Contents: Mezcal
Packaging Substrate / Materials: Glass
Printing Process: Digital

The great stories from Oaxaca the land where mezcal is fertilized. Macario, a mezcal that emerges from the imaginary, from a short story of the same name by Juan Rulfo.

Inspired, at night, mysticism, culture. It shows us a dark graphic identity, with literary dyes and a narrative around the product.

The brand is accompanied all the time by illustrations that allude to the lithography work that we can see when walking on Oaxaca streets.