Project Type: Produced
Product Launch Location: Portugal
Packaging Contents: Pizzas
Packaging Substrate / Materials: Cardboard
Printing Process: Offset printing
Upstairs was the agency chosen to design all the visual identity and packaging of the new Iglo pizzas in Portugal.
Donna Pizza is the name of Iglo’s new range of pizzas in Portugal, referring to a truly Italian atmosphere.
The design developed aims to reinforce the naturalness of the ingredients, the authentic taste of good pizza dough and all the care with which the pizzas are prepared daily.
The dark background conveys authenticity and stands out from all other competitors at the supermarket aisle.