All Good Switchel

Agency: Studio AKIN
Creative Director: Tana Mitchell
Creative Director: Emma Kaniuk
Illustrator: Natasha Vermeulen
Location: New Zealand
Project Type: Produced
Client: All Good Organics
Product Launch Location: New Zealand
Packaging Contents: Switchel
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing

Well-known local brand All Good Organics is back with a new drink for supermarket shelves: this time a Switchel — a little known sparkling health tonic with an apple cider vinegar base. It’s organic and packed with good stuff, like live probiotics. And it tastes delicious. As a brand they’re known for their charming illustrations and characters — this was a chance to build on the equity of prior products, whilst feeling fresh and unexpected.

The third eye (also called the mind’s eye, or inner eye) is a mystical and esoteric concept of a speculative invisible eye, usually depicted as located on the forehead providing perception beyond ordinary sight — the kind of perception that leads to you buying a refreshing drink that’s good for you.