Desolas Mezcal

Design: VVORKROOM
Photos: C129
Location: Mexico
Project Type: Produced
Client: Desolas Mezcal
Product Launch Location: United States
Packaging Contents: Mezcal
Packaging Substrate / Materials: Glass Bottle
Printing Process: Offset, Foil Stamping

Desolas is a brand that is inspired by traditional time-honored techniques of mezcal production, the artisanal process of crafting the agave spirit, the natural elements of the sun and the land, and a focus on the deliberate journey of creation and discovery.

What’s Unique?
The whole graphic concept is an ode to the mezcal universe: the traditions, Mexico, the fields, the mysticism and above all the respect for nature. We created an emblem that represents a combination of spiritual guides (a rhino and a snake) that are holding the Sun. Our goal was to create a product that could gather symbology that will make it vibrate as high as possible.