Agency: Nice People
Creative Director: Amber Asay
Location: United States
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Mezcal Cocktail
Packaging Substrate / Materials: Aluminum
Printing Process: Offset Printing on Aluminum
The spirit of summer, sunshine, and adventure… all in a mezcal cocktail-filled can? Don’t mind if we do. So, when Elenita wanted a bold brand that embodied a sense of playfulness, we jumped at the chance to flex our skills during a complete branding experience.
With Elenita’s founders being from California and Mexico, it seemed only right to add a twist of California-cool to this classic Mexican cocktail. Inspired by the warm sunshine, we created a fresh color palette to guide the rest of their brand implementation, design strategy, and print production. That brightness shines through to Elenita’s logo, which does double duty as both a sunrise and agave plant. The wordmark and shapes were inspired after researching historic Mexican designs and were a perfect fit to showcase the cocktail’s sparkling flavor profiles. Now that they’re ready to launch, it’s time for us to raise a cold can and say salud.
Elenita is the first ever Mezcal ready-to-drink cocktail!
We wanted Elenita’s packaging to be part of their customer’s complete brand experience, so we made sure the upbeat vibe took center-stage as part of the can’s full-scene wrap design.