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Design: Alena Dudkovskaya
3D Visualizer: Dmitriy Saveliev
Location: Russia
Project Type: Student Project
School: British Higher School of Art & Design
Course: Visual Communications
Tutor: Leonid Slavin, Evgeny Razumov
Packaging Contents: Baby diapers and wet wipes
Packaging Substrate / Materials: Carton box, Plastic

I’m MAMA is a brand of baby hygiene products (diapers and wet napkins). The first life year is special for kids and as well for mothers. Baby requires 24 hours of care. This is a period of life when mothers have the closest connection with their kids – in the daytime and at night. They need help to feel comfortable and to be assured.

What’s Unique?
Products are designed for delicate infants. They are made of hypoallergenic materials and ergonomic. Compact individual packaging allows comfortably care for kids outside the home. Important range feature is different product lines for different daily occasions: one for the night, another for day time. Brand image translates the gentle connection between mother and baby. Pack design is visibly differentiated SKU’s according to different daytime аnd nighttime needs.

And also the word “mama” on each side is collected from packages on a shelf.