Saffola FITTIFY

Derrick Lin

Global

Design: Twisha Mehta and Urvi Shah
Location: India
Project Type: Student Project
School: MIT Institute of Design
Packaging Contents: Meal shake, Meal soup, Peanut butter
Packaging Substrate / Materials: Glass, paper, textile
Printing Process: Digital printing

The aim of this project was to re-design labels of the existing range of Saffola FITTIFY products and make healthy, gourmet food more approachable. The awareness of the food you eat and the relationship it has with your health has never been higher. A new generation of consumers with an outlook on food where nutrition takes a front seat presents Saffola with the opportunity to drive their mission of “healthy food”. In such a scenario where information needs to be present, we wanted to make it more digestible!

What’s Unique?
The layout of the labels suggests the feeling of a gourmet-home-cooked meal. We chose to use ‘cookbook’ premise to convey the expertise and thought invested in creating the product.