Design: Bessermachen designstudio
Photographer: Daniel Guindo Amezcua
Location: Denmark
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Salt
Packaging Substrate / Materials: Glass
Printing Process: Flexography

Saltverk flaky sea salt is a crunchy, mineral-fresh Icelandic sea salt produced by only using energy from geothermal hot springs in the northwest of Iceland. The salt-making process is based on a 17th-century old method and leaves zero carbon footprints on the environment.

Bessermachen developed a raw graphic identity that celebrates the natural beauty of the salt flake. The design embodies Iceland, artisanship and nature, and tells the story about the product and its origin at a simple glance. It’s not just salt of incredibly high quality, but it is also made from the purest sources in a sustainable way. It honors the beauty of simplicity and gives you a taste of the rugged North, with beautifully flavored salts like: Arctic Thyme, Birch Smoked, Licorice and Lava.