Deluxe Chewing Gum

Design: Den Kalaev
Location: Russia
Project Type: Produced
Client: Gum & Candy Co.
Product Launch Location: Russia
Packaging Contents: Chewing gum
Packaging Substrate / Materials: Paper
Printing Process: Flexography

Packaging design for Deluxe™ chewing gum was developed for the company “Gum and Candy”. Consumer packaging consists of five sticks that almost twice as large as the classic Wrigley Juicyfruit and has four long-lasting flavors: strawberry, orange, coffee and spearmint. Print and digital collateral have also been developed for market launch.