Beije

Design: Sıla Özyıldız
Location: Turkey
Project Type: Produced
Client: Beije
Product Launch Location: Turkey
Packaging Contents: Period Care Brand
Packaging Substrate / Materials: Craft Pouch

Period care brand Beije gets a fresh new look!

A new visual identity and packaging for Beije – a direct-to-consumer brand that is hoping to bring some innovation to the femcare market, with its organic bamboo tampons and liners.

As a new startup and a direct-to-consumer brand, Beije has also brought some much-needed product innovation to the femcare market, with its eco-conscious alternatives to tampons and liners, and a more contemporary approach with its branding. Moreover, Beije has offered a cooler and more considered alternative to the dated products found on supermarket shelves, with its sleek packaging!