Designer: Fabrizio Bosica
Account Manager: Ioselito Iezzoni
Project Type: Produced
Client: Bavapura by Bioelic
Product Launch Location: Italy
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Plastic bottle, dispenser, cardboard, paper
Printing Process: Flexography, Digital printing, Offset printing, Foil stamping
Bavapura means “pure slime”, from snails, having natural high concentrations in Collagen, Elastin and Glycolic Acid. It is the most important “ingredient” in skincare cosmetics because of its effectiveness.
The project has started on a pivotal concept: the purity of the raw material on which the product is based and the high-end aesthetic mood that must be conveyed. Because of its pureness, the palette is minimal and very light: the product is like a drop of bright white cream on a dark background. Each product has a diverse purpose and is featuring a specific symbol and color to be spotted at a glance.
The design comprehends the dark box too: it is a premium black paper-covered cardboard box, with a magnetic opening system, with a printed on the top surface and with silver foil logo stamp. It contains the most precious products, protected as in a coffer.
The design ratio turned around clearness and purity, so my effort was on thinking about the right symbols to match each purpose of cosmetics of the brand. Colour and forms have long been pondered to be attractive, very light and associated with body area.