Agency: Bold Monkey
Art Director/Designer: Giga Tamarashvili
Art Director/Designer: Ika Margania
Art Director/Designer: Luka Zarandia
Project Type: Produced
Client: Barehand brewery
Product Launch Location: Georgia
Packaging Contents: Rum
Packaging Substrate / Materials: Glass, Paper
Printing Process: Screen Printing
New Label design for Barehand Brewery’s Rum packaging Done in Bold Monkey. We came up with the idea of the barest condition of the hand and ended up designing minimalist vintage composition with a unique illustration of hand.
When Barehand approached us for the label design, their main request was to express the name and the tradition of the company.
Barehand Brewery was seeking for a label that would incorporate the taste of the rum. The name itself stands for truth, quality, and transparency of the company. Being on the market from 1997, we decided to express this tradition in a vintage way, by visually expressing the name itself and giving a classic vintage feel to the layout.