Designer: Camilla Dragsted
Photographer: Nicklas Ingemann
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Protein supplement
Packaging Substrate / Materials: Plastic, Cardboard, Paper
Printing Process: Digital printing
Ezypro is a very clean protein supplement series of products and they wanted to stand out when they started their rebranding process. In a market with protein supplements mostly targeted men whose interest is in fitness.
Ezypro wanted to make a visual identity and packaging that was targeted mostly women and communicating uncomplicated, clean, and convenient. That’s why a color palette of light blue and mint with bright colors for the tastes was chosen. It stands very much out on the shelves with supplement foods in a very clean way. Ezypro is a small brand so it was very important that we found creative ways that we could add digitally printed sleeves to the packaging and use stickers for taste variations.