Design: Ilya Volgin
Project Type: Concept
Packaging Contents: Milk
Packaging Substrate / Materials: Plastic
Printing Process: Spot color, Spot UV
The objective was to create the naming, visual concept, and unique packaging for brand new milk products.
As for product packaging, I got inspiration from animals themselves i.e. several packages combined together in one module element resemble the shape of cow udder. As a result, we got soft delicate shapes dictated and inspired by nature itself.
I made a decision not to overload the visual concept by unnecessary details that could be avoided but rather stick to a less conventional approach by taking more moderate and minimal style as a basis. As for colors the choice fell on delicate flower color palette and different shades were picked up for milk with different fat content. Due & thanks to selected colors the design looks not only stylish but very appealing and “tasty”. Regarding package materials, we consider using only recycled plastic.
Unique shape: several packages combined together in one module element resemble the shape of the cow udder.