Design: Valeria Obrazkova
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Leonid Slavin, Eugene Razumov
Packaging Contents: Iced tea
Packaging Substrate / Materials: Aluminium

“Ocha” is a Japanese iced craft tea, which will help you to quench thirst on a hot summer day and enjoy high-quality tea. This is a concept that was made for active conceptual young people. “Ocha” is a classic brewed tea made according to traditional Japanese recipes. “Ocha” is an absolutely natural drink with Vitamin C and lots of antioxidants.

The design of the packaging reminds of an authentic Japanese scroll. You can read the text on the packaging only by turning the jar horizontally and rotating it. It is based primarily on black and white typography. Logo of the brand “Ocha” was ink and stylized as Japanese characters. The typography part of the packaging is supplemented by vivid illustrations for faster&easier identification of the desired taste. There is 6 different flavors of this tea: cherry, honey, lemon, peach, pear, pineapple. Each flavor has its own color.