Belhoma – A experimental branding, done with a single pen

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Derrick Lin


Design: Studio Yord
Location: Indonesia
Project Type: Produced
Client: Belhoma
Product Launch Location: Indonesia
Packaging Contents: Homemade rustic sauces
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital printing

Belhoma is our Studio Yord’s Creative Director’s side hustle. As a side project, it will be waste if not used as an exploration ground to break free from the usual design routine. We manually developed the logo & all the visual assets using a single blue pen, which later perfected digitally. The coarse texture of the pen and the imperfection created by hand emphasize Belhoma’s tagline “from home to homes” as well the product it offers: homemade rustic sauces.​​​​​​​

As a home business, it also essential to think about the budget for packaging production. Hence we produce a packaging without using mass-manufacturing machines. Each packaging created with a standard glass jar that is available on the market, digitally printed matte sticker, a patterned cloth, and wrap it up with an electric blue cord. We take our time to think about how we can make unique packaging using easily accessed things that are available in the market.

What’s Unique?
Even the printing process is pretty much standard, we make it unique by the concept of the brand. Using a single pen without using a single font in the project, we create a packaging that emphasizes the rustic and homemade side of the brand. By using patterned cloth & cord, we make the whole packaging more sophisticated and premium.