Design: Telmo Cuenca – Brand Studio
Project Type: Produced
Product Launch Location: United Kingdom
Packaging Contents: Dry Gin
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen printing
Madness is the base concept for label design for R – Kray London Dry Gin, artisan limited edition in East London, UK.
An optical game of circles that attract and at the same time repel the eyes, but once you focus your eyes the effect disappears and you can only focus on the message “Madness”.
The R-Kray brand was inspired by the Kray Brothers (the Kray Twins) and their illegal activities.