Design: Madcats creative agency
Project Type: Produced
Product Launch Location: Ukraine
Packaging Contents: Paint
Packaging Substrate / Materials: Aluminium
Printing Process: Oracal print vinyl
Mitka is a new spray-paint brand from Ukraine.
Insight from childhood “Leave a Trace in History” was interpreted in our own way: Mitka is a “sign” in Ukrainian and with it, you can leave your spot anywhere.
The logo is, in fact, a spray-can of paint. We joke that we drew a spray-can of letters without drawing a spray-can.
The shape here is responsible for making it easy to find Mitka on the shelf, and the color accent is for making it easy to choose the right color.
On the one hand, we wanted to emphasize the practicality and utility of Mitka so that the design would literally say: “I’m just a paint. I’m not talking about Impressionism or Salvador Dali. With me, you can paint the fence, fridge, and hilt of your favourite katana.
Nothing else, but I can do it perfectly. I’m paint, not an android.”
Armed with this brief, we created an expressive identity and package design, while, fulfilling the dream of all brand managers: «Make the logo BIGGER».
The Mitka’s logo is, in fact, a shape of spray-can of paint. We joke that we drew a spray-can of letters without drawing a spray-can. Bold and minimalistic.