Natural energy drink from Siberia



Design: Anton Kostomarov
Location: Russia
Project Type: Concept
Packaging Contents: Energy drink
Packaging Substrate / Materials: 1 PET bottle
Printing Process: Flex

An invigorating energy drink based on Adams rhododendron. The label, with its identity and visual anchors, conveys naturalness and belonging to that very original farmer from a distant Siberian village. At the same time, the person with the label does not just evoke an association with energy, farming, naturalness, strength, vigor and other things, it charges with a positive and hooks the audience with a non-standard, highly emotional message.