San Francisco branding agency Noise 13 is continuing to bring their signature elevated style to the blossoming weed world with the redesign for cult wellness brand OM Edibles. The revamped packaging oozes uber-luxe apothecary—from cannabis-infused Epsom salts, elixirs and edibles to balms and beyond.
Noise 13 looked at the packaging system across dozens of products and over different 40 SKUs. The new system hierarchy works seamlessly across a variety of form factors and boosts the brand’s luxury, both in design and consistency.
Redesigning the sacred Sri Yantra symbol to a more elegant line-art style, the rest of the packaging is purposefully minimal and clean for balance. In addition, the vibrancy of the color palette has been enhanced to reflect the energy and passion that OM puts into its products. These design decisions were also influenced by the desire to make OM more gender neutral.