Design: Siddharth Vjay Chavan
Project Type: Student Project
School: MIT Institute of Design
Tutor: Samson Mathai
Packaging Contents: Formal Shoes
Packaging Substrate / Materials: Cardboard with paper lamination
Printing Process: Hot Foil Stamping
The Bata Box is a packaging product developed in consideration of luxury and formal shoes by Bata.
Bata Ltd. is a privately owned global shoe manufacturer and retailer headquartered in Lausanne, Switzerland. The company is led by a third generation of the Bata family. Bata India Ltd. is the largest footwear retailer and the leader in the footwear industry in India. The company is engaged in the business of manufacturing and trading of casual shoes, formal shoes, sandals, men and women collection, sports shoes, accessories.
The company claims that the ‘Surprisingly Bata’ campaign featuring Kriti Sanon and Sushant Singh Rajput as brand ambassadors, has been effective in helping Bata communicate its transformation into a fashion-forward and contemporary brand from earlier being associated with school shoes and formal wear in India.
Bata introduced ‘Red store’ concept sees stores furnished in red and white to reflect the brand logo and set out in a spacious and modern way. The red store concept has the look and feel which brought swagger to the brand. The evolution has been practiced through unique storytelling using elements of visual merchandising like the red and white focal highlight zones, a focal wall highlighting the premium collections, an interesting history wall, etc.
‘Design a packaging solution for the brand Bata to comply with its Red store branding strategy. The solution is considered to meet the premium consumer expectations. Including better graphics and infographics to promote the product, it must comply with the standards of sustainability but having better usability and longer recycle period’.
- Minimalistic graphics.
- Box opening experience
- Handle provided to the box, no need to carry a separate bag
- Stackable yet easy to retrieve the shoes