Agency: the Small Monsters
Photographer: Sophia Banks
Project Type: Produced
Client: Vegan Canteen
Product Launch Location: Canada
Packaging Contents: Vegan cheese powder
Packaging Substrate / Materials: Plastic
Printing Process: Digital
Celebrated Chef and vegan Sophia Banks approached the Small Monsters to help her bring her new line of vegan cheese sauces to market. With public interest surging in alternatives to dairy products, we saw the project as an excellent opportunity with great timing.
Aiming primarily at committed vegans, we wanted to find a way to appeal to emotions and memories of childhood meals. Knowing that cheese is often a comfort food, we developed the idea to position the brand as a way for vegans to recapture those happy feelings without having to feel guilty.
The launch has been a huge success for the client, with thousands of online orders placed within the first hour, and national retailers requesting the product for their stores.
In the wake of the Pandemic, more grocery shopping has moved online. We designed the packaging with this in mind, ensuring that it would be clear and appealing not only on store shelves, but also as a thumbnail on a website. Large text, bright colours, and fun, simple illustrations were chosen for their effectiveness at both scales.