2017 Red Packet of “Audi at home”

Design: Tang Ho Pan
Location: Hong Kong
Project Type: Produced
Client: Audi at home
Product Launch Location: Hong Kong
Packaging Contents: Chinese New Year Red Packet
Packaging Substrate / Materials: Paper
Printing Process: Foil stamping, Emboss

From 2017 to 2018, Baking Powder Lab as a retained design company of Audi at Home, we were responsible for design, material souring, copywriting, editing, and project management. We were responsible for all promotional items of Audi at Home services. In addition, there are a series of seasonal promotion activities such as red packet design.

What’s Unique?
A red paper folder is designed for this set of red packet. This red packet design uses red and purple colour with special effect paper, refer the traditional Chinese greeting which wish people to have tremendous success. In the bottom right of the packet, there is embossed rice image to wish people live in affluence.