Design: Elisa Mazzuca
Project Type: Concept
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium Can
Printing Process: Serigraphy
The concept of this project is clearly inspired by a series of famous portraits painted by very well known authors, such as Gustav Klimt, Frida Kahlo and Botticelli. The idea was to get beer consumers to gain a better knowledge about art history, so each beer can presents a different label with a different portrait. The intent also explains the name that I chose for this fictitious limited edition beer, called Beerart. The customer looking at this unique beer packaging will get a feeling of both playfulness and elegance, given by the composition of colours and shapes, combined with the historical paintings reported on the label itself.
The graphic elements on the label are surely particular, since they combine a supermarket product with pieces of art from museums all over the world. The fact that the cans are unique and easily collectable also reduces the waste of aluminium, since the cans will probably be kept by the customers who want to collect the complete series.