Design: Manimaran Balakrishnan
Project Type: Student Project
School: MIT Institute of Design, Pune
Tutor: Associate Prof. Samson Mathai
Packaging Contents: Jewelry- Wedding rings
Packaging Substrate / Materials: Paperboard / Microfiber / Velvet / Cardboard
Printing Process: Embossing/ Digital printing
Jewelry holds sentimental value in cultures across the globe, especially in India. It’s symbolic in many ways and generally associated with auspicious events. There is a considerable emotional attachment associated with the gifting of jewelry. Despite the fact that jewelry industries have been around centuries, it’s packing has not evolved more towards memorable, Most of the brands use similar versions of jewelry packaging design.
The idea is about redesigning the branded jewelry packaging (Ring box) that serves as an extension of the associated emotional attachment will accentuate the gifting experience creating a priceless memorable value. This box has three parts
- OUTER BOX, it shows the brand value and old traditional ethnic wedding border as a texture, it is made up of hard cardboard for its better protection.
- CENTER BOX, it represents the user’s memorable emotion to be expressed about their occasion through words, poem or any romantic way to show his/her about engagement or person.
- INNER BOX, It holds the engagement ring on a soft fur of velvet case with a soft touch in it.
This packaging design has an environmental impact considerations to remain green always!.
This design Highlights the brand core values and transpose the value into emotional pattern gives the user a unique life experience that surprise and intrigues their imagination even after seeing the box after long time. Intimate connections and memorable unboxing moments are by-products of design and emotions.