Designer: Yan Zaretsky
Silkscreen printing & package manufacturing: Alan Bur
Photography: Anatoly Vasiliev
Type animation: Sonya Nechkina
Project Type: Produced
Client: Grower Cosmetics
Product Launch Location: Russia
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Glass bottle, Plastic cans, Paper & Cardboard
Printing Process: Silkscreen printing, foil stamping
Grower Cosmetics is a small local brand of eco-cosmetics based in St.Petersburg, Russia. All the company products are based on hemp oil and natural ingredients. It’s a natural and small-scaled production, aiming at the highest quality result and it’s all done by a pair of people for a narrow target audience. Core brand values are hemp oil ingredients eco-friendliness and relaxing, chilling leisure and care that people strive to in current urban environment.
One of the most difficult aspects of the project was to develop packaging that’s suitable for micro-batches printing. As the Grower production is small scaled, more like a startup, there could be no large batches of the product or, consequently, the packages. Design makes it possible to print packages on paper that is always in stock and on small sheets — so it’s possible to silksreen print packages and labels in rather small amounts on client demand.
To convey the values in branding a solution of simplicity and natural materials was chosen. All the branding is stipped of everything but the simple grid, typography and main role is played by the recycled, ecological paper materials. As all the cosmetics is about the tactility and care, packaging supports the same idea. It’s a raw, handmade and honest experience that goes through the first meeting with the brand by taking the package up to the unboxing and actual bath experience.
7-sided shape of a gift-box made from micro-cardboard is unique and reminds the 7-leaf hemp logo. Paper punch line provides an unusual unboxing experience so the customer sees all the cosmetics set at once.