Design: Vighnesh Dudani
Project Type: Produced
Client: Sunrise Candles
Product Launch Location: Global
Packaging Contents: Scented Candles
Packaging Substrate / Materials: Paper, and cardboard.
Printing Process: Screen Printing
Netra is an extension of an existing organisation Sunrise Candles. It is a lot more than a brand or a product. It is a story, a story of hope, inspiration, & relentless dedication.
The story of a man who when lost his vision instead of giving up on life mastered the craft of candle making. Who then went on to beat all odds to run a successful business today. That business that trains & employees several visually impaired people to produce & sell a variety of candles.
Netra, meaning eyes/vision in Hindi was used for the name since the founder believes this brand this company is his view of the world & also since it adds the 5th sense to them which they lack by themselves.
I believe the story gives the product a personal touch. Also the way the layout comes together to form a candle while other elements convey the story behind.