Café Tradicional Del Trópico

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Design: Hello Design
Location: Colombia
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Plastic Laminate
Printing Process: Flexography

Development of a new image CAFÉ TRADICIONAL DEL TRóPICO own brand of Grupo Tropi, for people who consume coffee in their work, meetings, to regain energy, wake up and be able to carry out their activities. With a concept of quality, freshness and reliability that evokes tradition AND ECONOMY.

What’s Unique?
Colombians cannot forget that coffee has been one of our most important export products. Its production level is so high that it involves 590 municipalities and Andean departments of the country. Coffee is the second most valuable commodity in the world, with oil being the first.

For this reason we wanted to give value to the tradition of the premium but accessible product, we wanted to give dimension with a striking, clean, simple concept with a clear concept for everyone. That is why it is unique.