Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Yoghurt
Initially, Idilikafood company had a the line of dairy products under the trade mark Berezkino. But when it turned out that the company had a registered name “Idilika”, we suggested separating the line of yoghurts with fruit flavors into a separate brand.
The name Idilika creates the feeling of an idyllic moment, an escape from boring routine into a world of pleasure and bright tastes. Appetizing and uncluttered packaging, with an emphasis on fantasy food zones, matches this atmosphere and focuses on taste.
Fresh category colors – deep blue for the yoghurt line and purple for the curd desserts – coupled with a contrasting trendy logo set the line apart on the shelf. The color additionally serves as a separating element for the category.