Nastasia Černovski Beauty Language

Derrick Lin


Agency: SOLL
Creative Director: Dmitry Chigirin
Art Director: Dmitry Krasnov
Account Director: Sergey Kovalev
Senior Designer: Irina Vasilieva
Designer: Pavel Kostikov
Motion Designer: Nikita Ryumshin
3D Modeller: Pavel Gubin
3D Modeller: Elena Dragun
3D Visualizer / Modeller: Alexey Avduevskiy
Copywriter: Dmitry Chigirin
Account Manager: Tatiana Borisova
Location: Russia
Project Type: Produced
Client: Nastasia Černovski
Product Launch Location: Global
Packaging Contents: Jewelry
Packaging Substrate / Materials: Cardboard, paper, wax seal
Printing Process: Digital printing

Nastasia Černovski is a Moscow based jewelry brand started in 2020. Nastasia Černovski collections are like creating new worlds with their immense beauty and possibilities.

Beauty, self-confidence, femininity are a language that one can learn. Each culture has its secrets of image perfection, its language, so as the language of beauty. Every jewelry by Nastasia Černovski is a cross-cultural journey that leads you through different times, eras, and traditions. The result of such a trip is a modern rethinking of archetypes, symbols, cultural codes.

Findings in history and cultures are reflected not only in the design of jewelry. They’re also affected in the design of the brand and packaging. Based on the semantics of images and symbolism of Old and New Worlds, we have created the language of female beauty, not only in the lyrical sense but also in the most direct.

We have created the Beaty Language and the alphabet for it. The letters are symbols used for centuries in the cultures of different countries and peoples. Each jewelry, each packaging is a letter, which has its meaning and a whole cultural section.

How does this alphabet work? Nastasia Černovski delivers jewelry in branded boxes. On the cover of each is one of the Beauty Language letters. When ordering, you choose which symbol is closer to you and which one you want to see on the packaging. With your jewelry, you also get a postcard. It includes a message encrypted by Nastasia Černovski and a key to a cipher (alphabet) with which you can read the text. If you like, you can cipher your custom message and, for example, confess your love.

Enriching the collection of jewelry, you compose new words, discover new meanings, create your own Beauty Language, charm, romance, and self-confidence. You create yourself. Nastasia Černovski is about creations for the best creatures.

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