NKD Underwear Rebrand

Agency: Alexandra Necula Studio
Creative Direction: Lilo Social
Location: Romania
Project Type: Produced
Client: NKD Underwear
Product Launch Location: Global
Packaging Contents: Underwear
Packaging Substrate / Materials: Pouch
Printing Process: Screen printing

Brand identity and collaterals we explored for the NKD Underwear rebrand, in collaboration with the awesome guys from Lilo Social. NKD is a comfortable underwear brand that donates a pair to local women’s shelter for each order placed. We created a wordmark inspired by the woman’s body lines – curvy, feminine, and subtle. The brand pattern reflects the diversity and inclusiveness approach of the brand personality, as well as the brand attributes: caring, minimalistic, and comfortable.

What’s Unique?
The elegant, curvy logotype is complemented by the organic, nude-colored brand pattern. These two elements are used to elevate their unconventional packing choice, such as a pouch.