Design: CreativeByDefinition
Location: Romania
Project Type: Self Promotion
Packaging Contents: Wine
Packaging Substrate / Materials: Glass

The objective of this project was to bring a little more excitement to our daily lives through packaging design. Using storytelling and imagination, the transformation of the mushroom began. The white label simply complemented the shape of the dark bottle while reveling this bespoke mushroom house, a place of mystery & playfulness.

What’s Unique?
Many hand-sketches, clay models & 3D virtual models were created until the favorite mushroom ambassador was chosen.