Design: Krylia FMCG Branding
Location: Ukraine
Project Type: Produced
Client: Tavria HVC
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil stamping

Noble Georgian wines Stumari from the very heart of Kakheti, the standard of classical winemaking of Georgia, which goes back to the depths of centuries.

There is no greater jewel in Georgia than wine, as there is no more honorable person than a guest at the table. Working on the creation of the brand, the Krylia FMCG Branding offered the name “Stumari”, which means “guest” in Georgian. Meet Stumari – an exquisite guest from an ancient country!

While developing the design of Stumari wines, we tried to convey the great spirit of authentic Georgia and at the same time striving to create an up-to-date and modern packaging. The ancient Georgian legends, historical monuments and artifacts came to life on the labels. The use of metallized paper, uncharacteristic for classical Georgian labels, allowed to us to work on the contrasts of light and shadow. Stumari wines are poured by the silver of mountain rivers, beckon with the ruby light of Georgian sunsets, store the mysterious twilight of ancient monasteries.