Design: Hussein Fadda
Art Director: CMYK
Project Type: Concept
Packaging Contents: Perfume
Packaging Substrate / Materials: Wood
Printing Process: Laser engraving
Calvin Klein is one of the well-established American companies specializing in the field of fashion. The natural beauty of the packaging is overshadowed by its natural red touches and colors interspersed with some black lines of pepper wood, and the contrast of the pits shows the beauty of the used material , and the texture of coarse, which is compatible with the nature of men. Emphasis was placed on sustainability aspects, using natural materials, and the burlap used is a result of recycling the remnants of rice packages, with a distance from the use of printing chemicals, which make the recycling process more difficult, and was limited to using laser engraving on the packaging to make it more sustainable.