Derrick Lin


Agency: Spasm Studio
Creative Director: Natasha AlimovaLocation: New Zealand
Project Type: Concept
Packaging Contents: Frozen Yoghurt
Packaging Substrate / Materials: Paper
Printing Process: Digital

After the 90s with a flood of artificial flavours and fast food, all of a sudden we were all conscious about the amount of calories intake, especially after the movie Super Size Me. People start dropping carb meals, creating a full trend on low carbs calories. Nutritional information became key on our food. The less of everything it had, the better. Also we could see the rise of Super Fruits taking over.

What’s Unique?
Decided to challenge myself and work on personal project to discover last century visual styles, understanding from art movements to political and economical situation of each decade and how that was reflected on our cultures. Starting from 1900 and hopefully going through next 12 decades to 2020. The idea is to consolidate each decade in one picture – One product.