Design: Alina Shupikov
Location: Czech Republic
Project Type: Produced
Client: Wild & Coco
Product Launch Location: Europe
Packaging Contents: Coconut Based Products
Packaging Substrate / Materials: Glass Bottle, Cardboard, Aluminium
Printing Process: Flexography, Foil Stamping, Screen Printing
Rebrand for Wild & Coco, a company that produces a wide range of coconut-based products. The overall concept is based on balance and harmony. Illustrated in the logo, this is what the products brings to the gut of the consumers. For visuals, a concept of zen garden was created – a lush place full of tropical shadows where the products reside.
While the packaging itself is based on modern typographical layout and elevating gold accents, wilderness is communicated through usage of greenery and leaf shadows as if cast by sunlight. This allows for fresh and lively digital communication – and for the events actual greenery is used. From tropical 3D visualisations to product photography, the idea of bright sun light seeps through all the visuals.
The typography pairs Jaroslav by Tomáš Brousil with Eksell Display, a design by Olle Eksell that was digitised by Göran Söderström.
Bold, memorable typographic layout bringing an elegant twist to the packaging and the special tropical world for the products to inhabit.