Doctrino Mezcal sin modales

Design: Hi! estudio
Location: Mexico
Project Type: Produced
Client: Doctrino Mezcal
Product Launch Location: Global
Packaging Contents: mezcal
Packaging Substrate / Materials: glass bottle
Printing Process: digital printing

Doctrino is a mezcal from Santiago Matatlán.

He is an orphan child who was collected in a school in order to raise and educate him until he was the age to get a job. Doctrino, tells us about a mezcal without manners. A mezcal that can be dinked by shots, sips or sometimes, a mezcal to drink the way you want. We make a label that reminds us of an Honorable mention that look back on us when a student at school have a good behaivor.

A graphic identity loaded with conceptual elements taken from Mexican elementary schools and stories of the Revolucion Cristera in Los Altos de Jalisco.