Design: 78 Design
Project Type: Produced
Product Launch Location: India
Packaging Contents: Home Furnishing
Packaging Substrate / Materials: Cardboard, Paper, Ribbon
Printing Process: Offset printing
Kairos is a Greek word denoting the perfect time and the right moment. In order to complement the name with its true origin, the brand identity design takes a Greek route.
The logo design embodies the olive leaf crown – an ornament that is associated with Greek mythology. In order to personalize this and make it relevant to the brand, the leaves have also been arranged in a pattern to form K – as an initiative of the word Kairos.
The typeface is modern, curvy, and exudes a sense of style given its fine silver color and an earthy wooden background – a choice made particularly to relate to what the brand will offer – furnishing and decor for the home.