Mamoloko

Designer: Alexander Cherkasov
3D visualizer: Maxim Kadashov
Motion-designer: Alexey Boldin
Motion-designer: Alexey Avduevsky
Location: Russia
Project Type: Concept
Packaging Contents: Infant Milk Formula
Packaging Substrate / Materials: Plastic, Specialty Paper

Mamoloko is a milk formula for children.

There are situations when it is not possible to breastfeed a baby. For example, in places which are not provided for this purpose, during the trip, when there is a problem of breastfeeding. Mamoloko is a milk formula which is provided for such cases. This milk-based drinkable mixture is an excellent solution for convenient and healthy baby feeding.

The brand line includes three products. They differ in composition and are intended for different ages: from birth, from six months and from year. The advantage of this product is that it is sold in a bottle, which can be used repeatedly, it will help to improve the environment. The shape of this bottle is designed according to an individual drawing. Matte beige finish protects the contents of the bottle. The bottle has a measuring scale and a window through which the product is visible. The visual idea is that a bottle for feeding symbolizes the female breast and a paper wrapper symbolizes clothing. The pea pattern was taken as the basis, as the most recognizable print in a women’s wardrobe. Pea is a differentiating property of the product: its size depends on the age of the baby. The logo is made in the form of a tag to enhance the association with clothing.

Mamoloko is a milk formula which is designed for young modern women. This package looks like a stylish accessory and complements the image of a young mother. Black and white gamma is associated with a cow. Such packaging will stand out among other dairy products on the store shelf, and, most importantly, mothers will be glad to see such a product.