NorSweet Natural Sugar Replacement

Derrick Lin


Agency: Funktional
Art Director: Jakub Bieda
Location: Poland
Project Type: Produced
Client: NorSweet
Product Launch Location: Europe
Packaging Contents: Natural Sugar Replacement
Packaging Substrate / Materials: Composite tubes

The founding fathers of NorSweet wanted to make life sweet with less sugar, so they’ve developed 100% natural sugar replacement – a major step in the global battle to minimize global sugar consumption. Based on sugar extracted from fermented corn, the product contains 100% of sweetness and 0 calories.

Such an important and responsible mission related to the fight for a better tomorrow had to be reflected in a modern, thrilling and eye-catching package. One of the most important distinguishing features of the brand is its origin – Norway. That is why the dominant element is the reference to the outline of the Norwegian fjords, an accent that can also be seen in the typography used in the brand’s logotype.

We paid tribute to the Scandinavian origin of the brand, and at the same time combine this minimalism with the eye-catching and light design of a modern and friendly brand. Why? Driven by a focus on healthy choices for their family, the target audience is mostly female.

What’s Unique?
The choice of composite tubes makes the NorSweet Natural Sugar Replacement packaging a unique decorative value in the kitchen of everyone for whom conscious nutrition is of key importance in their life.