Wacko’s – L’ultima e poi basta

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Agency: 6.14 Creative Licensing
Creative Director: Luigi Focanti
Art director & Graphic designer: Giulia Ripamonti
Photoshoot: Studiogamma Parma
Location: Italy
Project Type: Produced
Client: Unichips – San Carlo
Product Launch Location: Europe
Packaging Contents: Chips
Packaging Substrate / Materials: Plastic

The creation of the explosive graphics of the packaging in which the “lettering” of the name of the tastes (cheese, BBQ, ketchup, paprika) is generated by the ingredients themselves and communicates the tastefulness of the product. Brand identity and key visuals have been developed to ensure the brand a series of versatile and functional tools to the applications required by the market and the communication.

What’s Unique?
The uniqueness and originality of the product representation in the packaging.