Design: Stephan Tynes
Location: United States
Project Type: Concept
Packaging Contents: Hard Seltzer
Packaging Substrate / Materials: Platic label on alminium can
Mamitas is a hard seltzer with real tequila, sparkling water, and natural flavors. Mamitas keeps a light and refreshing taste while staying authentic to iconic tequila cocktails that have inspired bartenders for decades. The name gave me a unique opportunity to lean in to inspirations for murals from Mexico. Mamitas wanted simple and clean that hearkened back to it’s roots in Mexico. The brand truth of authentic, one of a kind, and made with real ingredients lent itself to a truly unique execution.
Mamitas needed to stand out in a sea of can designs with typography on white cans. Because Mamitas means “Hot Mamma” or “Little Mother” I came up with an idea of a mural illustration that showcased this beautiful woman.