Bervena Gratitud

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Design: Hi! estudio
Location: Mexico
Project Type: Produced
Client: Verbena Gratitud
Product Launch Location: Mexico
Packaging Contents: Mezcal
Packaging Substrate / Materials: Cardboard, bottle glass
Printing Process: Digital printing

Verbena is a popular festival of a town or a neighborhood of a city, normally associated with a saint and celebrated at night, as in the case of the well-known San Juan festival on the summer solstice. In its traditional model it included dancing and typical food and drink stalls, and all kinds of trinkets. Sometimes the organization of the verbena prepares a contest of typical dances of the area or of dances called ballroom. Children’s festivals can also be considered those that are held on the last day of the course.

The word verbena, with which the “evening of popular rejoicing that is celebrated on the eve of certain festivities” is designated, corresponded to the name of a plant, the “verbena” (Verbena officinalis), small, of cabbage flower …

Gratitude is the feeling of appreciation and esteem for a good received, spiritual or material, which is expressed in the voluntary desire for correspondence through words or through a gesture. Being a feeling, gratitude is not an obligation.

The word gratitude comes from the Latin “gratitudo”, a term that in turn is formed from the root gratus, which means ‘pleasant’ and the suffix tudo, which expresses quality.

We unite the Words Verbena & Gratitude and their symbolism creating a drink as a ritual of gratitude to our clients and friends.

A drink made with DOCTRINO mezcal to celebrate the end of the year and the development of new projects.