Bicu Headphones

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Derrick Lin


Agency: Armatoste
Creative Director: Ana Nuñez
Designer: Cinthia Cruz
Photographer: Aldo Manzano
Art Director: Ivan Almazan
Location: Mexico
Project Type: Produced
Client: Bicu
Product Launch Location: Mexico
Packaging Contents: In-ear Headphones

Bicu is a Mexican electronics brand focused on young generations. Their launch products were a collection of four wireless in-ear headphones. They looked for differentiators in packaging, which would set the tone for the brand’s identity.

The objective of the brand’s visual identity was to create a fusion between technological aesthetics and Mexican graphic elements.

What’s Unique?
We chose three colors to differentiate each model, and we incorporate lateral patterns inspired by pre-Hispanic fretwork and textures, brought to a contemporary visual language and technological aesthetic.